Flavio Maluf: Leadership with a Purpose

Leadership is one of the most sort after quality in any successful organization. While effective leaders are born, some are made. Flavio Maluf is one of the few individuals when have in the world today that can stand and be counted as effective leaders. His contributions to the companies he has worked for are nothing but a testimony of his leadership skills.

 

Currently, Flavio Maluf is the President of Eucatex Group the world’s number one manufacturer and distributer of eucalyptus wood products since 1951. Under the leadership of Mr. Favio the company has segmented its operations into two industries; the Furniture industry and the Construction industry. Whereas the company’s furniture industry deals with production of fiber plates, MDP and Tamburato the construction industry exclusively deals with the manufacture of paints, doors, modular partitions and laminated floors.

 

What makes Mr. Flavio Maluf an exemplary leader for Eucatex Group? First, Flavio’s in depth understanding of the industry. Before becoming the President of the group, Flavio had worked for the company for quite a while. He joined Eucatex in 1987 working in the trade section for at least a decade before moving to the industrial section in 1996. This two experience helped Mr. Flavio get a feel of the daily operations within the company, which come in handy at the top job.

 

The ability to embrace modernity. This is the second factor that has helped Flavio Maluf succeed in his leadership position at Eucatex. Unlike his predecessor, Maluf has been able to embrace the concept of modernizing the business environment. This has allowed his extend the company’s operations and products to other countries, at least 37 countries in the world hence helping Eucatex record profits of up to R$ 10.7.

 

Finally minding the environment. For a company that strongly relies on the environment more so trees for survival, being mindful of the trees comes as part of the job description. Flavio Maluf is one individual who has been very keen when it comes to conserving his environment. This has earned the company endorsements such as FSC® Certification and ISO 14001.