The Brazilian economy may presently be going through a spot of bother, but that hasn’t stopped the young and enterprising people of this BRICS nation to create a large number of small startup businesses. The one man who knows everything about this phenomenon and some more is Flavio Maluf, the president of Eucatex. A highly successful entrepreneur and senior executive in his own right, he quotes the 4200 number of startup enterprises put out by the Brazilian Association of Start-Ups, as evidence of the fact that startups are the flavor of the times in Brazil.
He further adds that most of these businesses are in the domains of E-Commerce, Healthcare, SaaS, Education, and Entertainment. According to Maluf a necessary prerequisite for the success of these firms is the need for recruiting or hiring professionals with specific skills in these areas. For people seeking advice about how to make their startups successful, he holds out some specific advice with regards to what might work.
For instance, Maluf feels that coming up with tools that facilitate the digitization of business is a good business to get into. Creating a functional app that makes the administration of a business easier and imparts efficiency to a business is something that can be looked at.
The other important piece of advice is to learn to understand the youth, especially the millennials who will be the ones with the purchasing power in the years ahead. One needs to know everything about their likes, dislikes and purchase behavior so that one can create with products and services that are just right for them. Maulf also feels that remote work, e-commerce, and sustainable products that are more in tune with new age requirements are areas of importance in the times ahead.
His extensive corporate experience, most of which has been at the helm of various divisions of the Eucatex group and his pedigreed educational qualifications give him a unique perspective on all matters about business, including the growing importance of startups in the coming times. For prospective entrepreneurs or those interested in predicting business- trends Mauf is just the man to confabulate with.