Don Ressler: An E-commerce Pioneer

There is perhaps no one in the world of e-commerce today who has exemplified more drive and ambition than Don Ressler. Getting his start in 1997, Ressler is widely regarded as an innovator of online space and the industry in general. His associations include Fitness Heaven, Intermix Media, Alena Media, and others. As of recently, however, Ressler has focused his energy on his own ventures—JustFab and TechStyle Fashion Group.

 

JustFab’s first major fund acquisition came in the fall of 2011 when Matrix Partners invested $33 million into the company. This investment would be the first of many. Rho Capital Partners came through with $76 million in the summer of the following year. It would be another 14 months, however, before the Shining Capital would invest $40 million. In December of 2013, Shining Capital decided to add a cherry on top with another $15 million. By August of 2014, Passport Capital made an investment to top all others with $85 million to JustFab.

 

Today, TechStyle Fashion Group is comprised of over 4 million active members. The company, however, was founded by accident by Don Ressler in March 2010. Since then, TechStyle’s membership numbers have grown steadily. In May of 2013, the company expanded internationally into Spain and France following the acquisition of The Fab Shoes. With the major investment by Passport Capitol in 2014, JustFab brought its total capitalization to $250 million. Fabletics, an online athletic retailer founded in part by Ressler, became TechStyle’s fastest growing label in 2015. In April of 2016, Fabletics announced plans to open between 75 and 100 brick and mortar stores of the next three to five years.

 

Don Ressler’s involvement in e-commerce expands far beyond TechStyle and JustFab. Ressler played a huge role in enhancing the shareholder value at Intermix Media—the parent company of Myspace.com. Ressler would also go on to found Intelligent Beauty—a health and wellness, beauty, and fashion products retailer—which would lay the inspirational groundwork for TechStyle Fashion Group.

 

Having started in Ressler’s living room at his Manhattan Beach house, JustFab’s rapid growth and international expansion quickly necessitated relocation of the company’s headquarters. Of particular appeal was vicinity of El Segundo, California to the international airport and magnificent beaches. In addition to the scenery and convenience, the headquarters at El Segundo currently has 128,000 square feet of office space with room for expansion—a huge plus, considering that JustFab’s future is sure to be prosperous. https://www.linkedin.com/in/don-ressler-328b4618