How Tech Titans Don Ressler and Adam Goldenberg Built An Empire

These days the internet appears to be disrupting every industry in sight. In the world of journalism it drew readers away from print newspapers and magazines and encouraged them to consume their news from laptop screens and mobile phone screens. There is now an entire generation of young people who are accustomed to receiving the majority of their information from a phone versus a physical newspaper or print magazine that they can purchase from a newstand. The world of physical retail is also having its own brush with the ubiquity of the internet. The shopping habits and consumers have changed as new generations comes into their own and an older generation shifts into a different role. This has meant that retailers have not yet learned how to refine their marketing techniques and offerings to fit the tastes of a new generation of shoppers and their businesses are suffering from their inability to make these changes. Physical retailers like Macy’s and J.C. Penny’s have had to close some of their locations down because their sales are not what they used to be.


Many of these older retailers seem to be struggling to keep with digitally native retailers like the massive company Amazon and the upstart fashion retailer TechStyle. TechStyle is a company that was founded by business partners and friends Don Ressler and Adam Goldenberg. Adam Goldenberg and Don Ressler both got their starts in the world of online retail when it was still a nascent industry and long before Amazon had grown into the large empire it is today. According to Adam Goldenberg entered the world of technology and digital retail before he had graduated high school. When he was just 15 he founded an online company that was known as Gamer’s Alliance. The company that Adam Goldenberg founded as a teenager was an advertising network that specialized in offering its services to websites that were focused on videogames. Adam Goldenberg proved to be a tech wunderkind in that he was able to sell his company Gamer’s Alliance to a large tech company that was known as Intermix Media.


Adam Goldenberg was offered an executive position at Intermix Media after he sold his company to the large firm. It was there that he would go on to meet his future business partner Don Ressler. Don Ressler had also sold his e commerce company to Intermix and had also become an employee of the company. After becoming friends during their time at Intermix Media Adam Goldenberg would eventually go on to launch subscription-based fashion brands for women known as JustFab and Fabletics.

Don Ressler Explores Data Driven Metrics to Gain Customer Loyalty

Don Ressler is really getting people excited about Fabletics and JustFab. He is the co-founder of both of these companies, and he appears to have a lot of interest in building even better brands for both of these companies. He is someone that keeps his ear to the street, and he has managed to bring a lot of customers into these online shopping environments because he has continued to stay current.


For any online brand of retail clothing it is typically going to come down to the way that people discuss these topics through the Internet. There are some blogs where people will make comments about JustFab and Fabletics. There are other people that are recommending some of these clothes to their best friends through Twitter. Others have made decisions to show interest in what Fabletics are JustFab may be offering through Facebook.

These are typically the platforms that are going to make people take notice of what Don Ressler is doing. He knows this all too well because he has spent a lot of time collecting data with partner Adam Goldenberg. They check out the data metrics and actually explore the things that their customers are interested in. This is going to be a great way for anyone that is trying to build a brand to assess their customers and increase revenue.


Don Ressler knows a lot about data-driven metrics because he has been working with business partner Adam Goldenberg for so long. It appears that they have been able to conceptualize ways that they can get customers to keep returning to their website. Don believes that this is going to be the way that he builds a loyal customer base. This is important because it represents a whole new way to market to customers.


One thing that Don Ressler realized more than anything else is that customer loyalty is the key to profitability. This is evident from the blueprints that he has helped create to establish JustFab and Fabletics as sites that have VIP memberships. When people become a part of the VIP membership team they are taking things to another level. They are dedicating themselves to getting automated shipments each month for the clothes that Don Ressler is putting before them. This is a great thing because it is easier to predict what the total revenue will be for the end of the year for his companies.

Don Ressler: An E-commerce Pioneer

There is perhaps no one in the world of e-commerce today who has exemplified more drive and ambition than Don Ressler. Getting his start in 1997, Ressler is widely regarded as an innovator of online space and the industry in general. His associations include Fitness Heaven, Intermix Media, Alena Media, and others. As of recently, however, Ressler has focused his energy on his own ventures—JustFab and TechStyle Fashion Group.


JustFab’s first major fund acquisition came in the fall of 2011 when Matrix Partners invested $33 million into the company. This investment would be the first of many. Rho Capital Partners came through with $76 million in the summer of the following year. It would be another 14 months, however, before the Shining Capital would invest $40 million. In December of 2013, Shining Capital decided to add a cherry on top with another $15 million. By August of 2014, Passport Capital made an investment to top all others with $85 million to JustFab.


Today, TechStyle Fashion Group is comprised of over 4 million active members. The company, however, was founded by accident by Don Ressler in March 2010. Since then, TechStyle’s membership numbers have grown steadily. In May of 2013, the company expanded internationally into Spain and France following the acquisition of The Fab Shoes. With the major investment by Passport Capitol in 2014, JustFab brought its total capitalization to $250 million. Fabletics, an online athletic retailer founded in part by Ressler, became TechStyle’s fastest growing label in 2015. In April of 2016, Fabletics announced plans to open between 75 and 100 brick and mortar stores of the next three to five years.


Don Ressler’s involvement in e-commerce expands far beyond TechStyle and JustFab. Ressler played a huge role in enhancing the shareholder value at Intermix Media—the parent company of Ressler would also go on to found Intelligent Beauty—a health and wellness, beauty, and fashion products retailer—which would lay the inspirational groundwork for TechStyle Fashion Group.


Having started in Ressler’s living room at his Manhattan Beach house, JustFab’s rapid growth and international expansion quickly necessitated relocation of the company’s headquarters. Of particular appeal was vicinity of El Segundo, California to the international airport and magnificent beaches. In addition to the scenery and convenience, the headquarters at El Segundo currently has 128,000 square feet of office space with room for expansion—a huge plus, considering that JustFab’s future is sure to be prosperous.

Flavio Maluf: Leadership with a Purpose

Leadership is one of the most sort after quality in any successful organization. While effective leaders are born, some are made. Flavio Maluf is one of the few individuals when have in the world today that can stand and be counted as effective leaders. His contributions to the companies he has worked for are nothing but a testimony of his leadership skills.


Currently, Flavio Maluf is the President of Eucatex Group the world’s number one manufacturer and distributer of eucalyptus wood products since 1951. Under the leadership of Mr. Favio the company has segmented its operations into two industries; the Furniture industry and the Construction industry. Whereas the company’s furniture industry deals with production of fiber plates, MDP and Tamburato the construction industry exclusively deals with the manufacture of paints, doors, modular partitions and laminated floors.


What makes Mr. Flavio Maluf an exemplary leader for Eucatex Group? First, Flavio’s in depth understanding of the industry. Before becoming the President of the group, Flavio had worked for the company for quite a while. He joined Eucatex in 1987 working in the trade section for at least a decade before moving to the industrial section in 1996. This two experience helped Mr. Flavio get a feel of the daily operations within the company, which come in handy at the top job.


The ability to embrace modernity. This is the second factor that has helped Flavio Maluf succeed in his leadership position at Eucatex. Unlike his predecessor, Maluf has been able to embrace the concept of modernizing the business environment. This has allowed his extend the company’s operations and products to other countries, at least 37 countries in the world hence helping Eucatex record profits of up to R$ 10.7.


Finally minding the environment. For a company that strongly relies on the environment more so trees for survival, being mindful of the trees comes as part of the job description. Flavio Maluf is one individual who has been very keen when it comes to conserving his environment. This has earned the company endorsements such as FSC® Certification and ISO 14001.