There are certain people who have no problem achieving the impossible. It’s like they have a knack for overcoming and conquering all obstacles set before them. Lori Senecal, Global CEO of CP+B, is definitely one of those people. Her contributions, not only to her company but to the industry are beyond incredible.
According to Adage, Lori joined CP+B two years ago. Since then, she’s become a significant player in the company’s numerous business changes. From day one, Lori focused her efforts on introducing more inventive and agile business strategies. She’s the reason the company has such a strong local market flair.
It didn’t take long for her to reach the height of the company’s corporate ladder. To accommodate Lori’s unique talents, CP+B created a new position just for her: Global CEO. The new responsibilities suited Lori just fine. She wasted no time in furthering the company’s global growth and development.
In Lori’s opinion, her greatest contributions to any company are international growth and expanding the company’s list of high-profile clients. In that retrospect, CP+B has, by far, the greatest Senecal-related list of clients. Thanks to her performance, CP+B has done business with American Airlines, Hershey, and Pay Pal accounts.
Considering the countless awards Lori’s won over the years, the greatest recognition must have won the Titanium Grand Prix at The Cannes Lions Festival. Lori Senecal completed work for fast food-pizza restaurant chain Dominos and won. The Titanium Grand Prix is the highest award given for the most inventive ideas that increase business.
Although she’s earned a lot of world attention while working for CP+B, Lori’s career has always been a success. Since her days at McCann Worldgroup, she’s been getting recognized for her work. She even won a Quantum Leap award at the AWNY Game Changer Awards.
After leaving McCann, she got a job at another company: KBS. She served as Global Chairman and CEO, and like every other company she’s ever worked for, global expansion is what she brought to the table.